The (R)evolution of Nina Parks
Interview & Written By Kaisha-Dyan McMillan
With cannabis spending projected to reach a staggering $23.4 billion nationwide by 2022, it’s clear that Americans (60% of them, to be exact) are more in favor of legalization than ever. And yet, even with two-thirds of the nation having cannabis legalization laws on the books, black and brown people are not only still being disproportionately arrested for cannabis crimes—but they’re also being shut out of the legal industry.
The oft-quoted finding that a black person is 3.73 times more likely to be arrested for cannabis possession than a white person despite both groups have similar usage rates is just the tip of the iceberg. Of the over 659,000 people arrested in 2017 for cannabis law violations, 47% were black or Latinx. In New York, where medical marijuana is legal, 86% of those arrested for possession in 2017 were people of color. In Washington D.C., black people are arrested at double the rate of other ethnicities despite cannabis having been legalized for medical and adult-use in the district. And in the greatest of ironies, we have a legal industry in which 81% of business owners and founders are white.
No wonder Nina Parks is so busy.
Four years after co-founding Supernova Women—an organization that provides educational, advocacy, and networking resources for women of color pursuing ownership in legal cannabis—Parks’ sights remain firmly planted on helping usher in an equitable industry.
“I’ve started my own consulting company doing primarily diversity, inclusion and racial equity consulting work targeting the city of San Francisco, larger businesses, and new companies that are trying to ensure that they start off inclusive,” she explains over video chat.
Parks changed direction to focus on Equity Sessions, a workshop series geared towards applicants, business partners, and incubators participating in San Francisco’s cannabis equity program. “I left the board of Supernova so I could focus on creating Equity Sessions and all of the educational curriculum that comes with that,” she says. It’s the latest chapter in the story of a woman who answered the call to activism long ago.
“I was a latchkey kid. Public transportation was really a babysitter of mine, and I wandered all over San Francisco as a youth,” Parks says of her upbringing. “It’s a very special thing to grow up in the Bay Area. When we talk about diversity and inclusion, although there are a lot of social issues that exist we celebrate people’s cultures out here.”
Parks has always been a creator. Before cannabis, she spent years making jewelry, photographing hip hop shows, and using her film school education to make music videos for local artists.
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“Obviously cannabis was a big part of my creative process,” she says laughing. “It was always social currency amongst artists, something that we shared and explored with each other to be the catalyst of creative conversations, so switching over to running a cannabis business didn’t feel too foreign.”
For the self-described Life Artist (“Art is the way that you live”, she says) Parks’ inspiration came directly from her community. For a long time, she made origami crane earrings, selling them in local boutiques and pop-up shops as a way to increase violence awareness while also trying to help reduce the impacts of trauma. “I started making them after a friend of mine passed away when I was 18,19 years old,” she says. “He was my first friend that I lost from violence and it was really devastating.”
Parks eventually became a case manager, working with diversion programs to keep youth away from the criminal justice system, running food pantries, and collaborating with community organizations “to support people when they’re struggling with their human experience. Through expression, and human beings finding outlets for their expression, it’s less likely to come out in violent ways,” she says.
But it would be the arrest and incarceration of both her brother and a close friend for cannabis offenses that brought the advocacy work to her front door, and along with it, the legal marijuana industry. Out of necessity, Parks took over her brother’s delivery service while he served out his sentence on Riker’s Island. Between considering the long-term effects that being in a notoriously violent prison would have on her brother, and seeing her friend struggle to rebuild his life under the constraints of probation, a new path started emerging for Parks.
“White dudes in suits at these conferences are talking about their national cannabis markets freely, with no fear, or think that they’re so cool that they’re taking the risk at something that’s federally illegal and wearing it as a badge of honor,” she says. “My brother and thousands of other people are literally sitting in jail cells, or were sitting in jail cells and now have this scarlet letter on their forehead. So equity programs are essential to being able to correct those societal impacts of criminality.”
Cannabis social equity programs are intended to level the playing field so that those most impacted by the enforcement of cannabis prohibition—black, brown, and impoverished communities—can have a stake in the legal industry. From where Parks sits, supporting cannabis legalization means also recognizing that it’s a social justice issue.
“Cannabis prohibition was how they were able to enforce and institutionalize racism on so many different levels. We have to undo that, we have to say it out loud, we have to identify it,” she explains, and that means digging in to fully understand what “reducing the impacts from the war on drugs” and other rhetoric on the subject really means.
“Talking to the community and having them source answers from their experience: the breakup of homes, families having to be separated from one another, having to figure out how to build healthy relationships from there,” Parks says, offering clarity. “Lack of access to education, deficiency in seeing people in powerful positions that look like us.”
For Parks, exploring the industry under the lens of social justice cracks open the door to a wealth of issues: from having safe institutional spaces to openly discuss race, to broadening the expungement process for formerly incarcerated individuals to include reentry programs and other support systems, to cannabis entrepreneurs being granted access to the Small Business Administration for resources, to financial literacy courses that give business owners the skills to confidently pursue and manage funding. And that’s on top of also recognizing the environmental impact of cannabis as an agricultural product and as the center of a wasteful and expensive packaging system, as well as ensuring that veterans and people with disabilities also have visibility in this industry. Simply put, the areas of opportunity for equity are vast.
“It’s racial justice, eco-justice, criminal justice, it intersects so much,” Parks explains. “When we talk about inclusion and diversity, we have to build up for the other conversations to happen just as deeply as we do for social equity. We have to talk about rebalancing power because that’s where the justice is going to happen.”
Still, with all of the work yet to be done, Parks views the discussion itself as a massive step in the right direction. She credits former Oakland City Councilmember Desley Brooks for being courageous enough to bring equity to the forefront in the first place—a move that not only made Oakland the nation’s first city with a cannabis equity program but serves as inspiration for new jurisdictions, perhaps ultimately at the Federal level.
“I just read the Marijuana Justice Act that Barbara Lee submitted, and it is absolutely amazing to see a national bill hold so much equity language in it,” Parks says. “It actually addresses the impact and makes moves to decriminalize, to de-stigmatize, and also re-humanize folks.”
At the end of the day, Parks wants this industry worth billions to be about much more than money.
“We’re hoping that with these conversations, we can set new values,” she explains. “It’s doing a great disservice to all that work that people have done before us if we allow it to just be numbers. If we allow it just to be about figuring out the most efficient way to produce, it’s a complete disservice to the magic of what this plant actually can do.”
1 BDS Analytics, 6th ed., “The State of Legal Marijuana Markets.”
2 Jaeger, Kyle. “Majority Of Americans Support Legalizing Marijuana And Expunging Records, Poll Finds.” Marijuana Moment (March 6, 2019): marijuanamoment.net
3 ACLU , June 2013, “The War on Marijuana in Black and White.” https://www.aclu.org/report/report-war-marijuana-black-and-white?redirect=criminal-law-reform/war-marijuana-black-and-white
4 Drug Policy Alliance, “Drug War Statistics.” drugpolicy.org
http://www.drugpolicy.org/issues/drug-war-statistics
5 New York State Law, Penal Law, “Offenses Involving Marihuana.” ypdcrime.com
http://ypdcrime.com/penal.law/article221.htm#p221.10
6 Marijuana Business Daily, September 11, 2017., “Chart: Percentage of cannabis business owners and founders by race.” mjbidaily.com https://mjbizdaily.com/chart-19-cannabis-businesses-owned-founded-racial-minorities/
Nina Park’s contact information:
Email: ninaparksconsulting@gmail.com
Phone: 650-520-1886
About the Author:
Kaisha-Dyan McMillan is a freelance writer and journalist specializing in the cannabis industry. After spending more than a decade in retail merchandising and product development, in 2016 Kaisha decided to transition years of marketing expertise into a copywriting business, identifying cannabis as her chosen niche. In the nearly 3 years since making that fateful decision, she has written content for multiple brands in the industry while also discovering her passion for journalism. Kaisha is building her own brand as a cannabis culture writer and is especially interested in telling the stories of women and people of color in the industry, particularly those in her hometown of Oakland. She’s written for multiple brands including Cova Software, Pax and PLUS Products, has been a frequent contributor to Weedguide.com, and her work has appeared in DOPE Magazine, the East Bay Express, and Oakland Magazine.
Contact info: kaishadyan@gmail.com, 510-507-2557
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